Visual hierarchy refers to the orderly arrangement of design elements and how the audience's eyes capture them based on their importance. Visual hierarchy can be used to prioritize design elements and influence what you want users to see first. To establish an effective visual hierarchy, the following principles can be followed:

01 對比度/顏色

01 Contrast/Color

顏色可以用來突出設計中元素的重要性。通常，較亮的顏色更容易引起用戶的注意，而暗淡的顏色則容易被忽視。因此，視覺設計師通常會利用顏色和對比度來建立視覺層次結構。

Colors can be used to highlight the importance of elements in a design. Usually, brighter colors are more likely to attract users' attention, while darker colors are easily overlooked. Therefore, visual designers typically use color and contrast to establish a visual hierarchy.

實際上，創建層次結構的不是元素的實際顏色，而是元素與其周圍背景或其他元素的對比度。這意味著，如果一個元素與它周圍的背景形成強烈的對比，那么這個元素就會更加突出，從而成為視覺層次結構中的重要元素。

In fact, what creates a hierarchy is not the actual color of the element, but the contrast between the element and its surrounding background or other elements. This means that if an element forms a strong contrast with its surrounding background, it will become more prominent and become an important element in the visual hierarchy.

圖片

picture

在上面的圖片中，我們可以看到按鈕上的高對比度顏色是引人注目的元素。通過明確告訴用戶應該去哪里，我們可以為他們提供更愉悅的體驗，并增加所需流程中的轉化率。此外，設計師還通過使用不同類型的對比來突出顯示視覺層次結構，以展示特殊字體處理的重要性。

In the above image, we can see that the high contrast color on the button is the most eye-catching element. By clearly telling users where to go, we can provide them with a more enjoyable experience and increase the conversion rate in the required process. In addition, designers also highlight the visual hierarchy by using different types of comparisons to demonstrate the importance of special font handling.

例如，斜體字通常比非斜體字更重要，同樣，帶下劃線的單詞也比非下劃線的單詞更突出。這些細微的差異可以用來向用戶傳達不同的信息和優先級。

For example, italicized words are usually more important than non italicized words, and similarly, underlined words are also more prominent than non underlined words. These subtle differences can be used to convey different messages and priorities to users.

02 規模/尺寸

02 Scale/Size

使用比例來創建視覺層次結構是一個直觀的方式。通常，較大的元素比小元素更容易吸引用戶的注意力。一個典型的例子可以通過下面這個簡短的測試來展示：你注意到的是什么元素？接著你注意到的是什么元素？后你注意到的是什么元素？

Using proportions to create a visual hierarchy is an intuitive way. Usually, larger elements are more likely to attract users' attention than smaller elements. A typical example can be demonstrated through the following brief test: What element did you first notice? What element did you notice next? What element did you notice last?

圖片

picture

如果您注意到“drift”這個詞，那么您的目光就落在了正確的位置。接下來，您應該注意到“Project Overview”這個短語。后，當您注意到“time is money”這個短語時，就完成了后一個元素的觀察。

If you first notice the word 'drive', then your gaze is in the right place. Next, you should pay attention to the phrase 'Project Overview'. Finally, when you notice the phrase 'time is money', you have completed the observation of the last element.

03 使用字體大小時的佳做法

03 Best Practices for Using Font Size

使用不超過3種字體大小：小號、中號和大號。這三種大小提供了足夠的多樣性，適用于標題、子標題和正文文本等不同層次的內容。在網頁設計中，正文通常使用14到16像素的字體大小，副標題采用18到22像素的字體大小，標題則使用32像素的字體大小來突出顯示。這樣設計可以讓信息層次更清晰、易于閱讀和理解。

Use no more than three font sizes: small, medium, and large. These three sizes provide sufficient diversity and are suitable for different levels of content such as titles, subheadings, and body text. In web design, the main text usually uses a font size of 14 to 16 pixels, subtitles use a font size of 18 to 22 pixels, and titles use a font size of 32 pixels to highlight. This design can make the information hierarchy clearer, easier to read and understand.

04 使重要的元素大

04 Maximize the most important elements

通過將重要的元素設計成大，可以突出其重要性。同時，讓次要元素變得更小。為了加強層次結構，應限制大元素的數量多為兩個，以使它們能夠脫穎而出。

By designing the most important elements to their maximum, their importance can be highlighted. At the same time, make the secondary elements smaller. In order to strengthen the hierarchical structure, the maximum number of elements should be limited to two, so that they can stand out.

05 視覺層次的重要性

The Importance of 05 Visual Levels

視覺層次結構在設計中扮演著至關重要的角色，它可以幫助用戶理解和交互。它通過以下方式來增加設計的可用性和易用性：

Visual hierarchy plays a crucial role in design, helping users understand and interact. It increases the usability and ease of use of the design by:

1.建立清晰的結構：視覺層次結構可以幫助設計元素按照其重要性和相關性進行組織，從而使用戶能夠更輕松地理解設計。

1. Establish a clear structure: Visual hierarchy can help design elements be organized according to their importance and relevance, making it easier for users to understand the design.

2.提高可讀性：通過使用不同的字體大小、顏色和布局，可以突出顯示文本或其他元素，從而增強可讀性。

2. Improving readability: By using different font sizes, colors, and layouts, text or other elements can be highlighted, thereby enhancing readability.

3.引導用戶的注意力：視覺層次結構可以引導用戶的注意力，從而突出顯示重要的信息或操作。

3. Guide users' attention: The visual hierarchy can guide users' attention, highlighting the most important information or operations.

4.強調重要細節：通過突出顯示某些元素，可以強調其重要性或相關性。

4. Emphasize important details: By highlighting certain elements, their importance or relevance can be emphasized.

5.幫助用戶瀏覽信息：視覺層次結構可以幫助用戶更輕松地瀏覽和消化信息，從而使其更易于理解和使用。

5. Help users browse information: Visual hierarchy can help users browse and digest information more easily, making it easier to understand and use.

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